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Pepperfry: Virtual bait for offline buyers

A new ad campaign by Pepperfry lures customers to junk the old habit of getting furniture made at home and opt for online shopping

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Pepperfry

Ritwik Sharma 

When we put our minds to setting up a home, like everything else, we would rather leave a personal stamp on the furniture that we buy. Thus, an obvious choice for many of us is to bring carpenters home to be sure that they carve out every piece according to our choice.

However, a new campaign of online furniture marketplace Pepperfry features three advertisements that challenge this very dearly held habit and persuade families to opt for the easier buying option. One of the ads shows a man trying to convince his wife who is miffed at the din and clutter caused by the men creating furniture ...

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First Published: Mon, June 06 2016. 00:08 IST
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