Statspeak: Online hook to shopping

Online shopping is a two-way street. Consumers aren't just "showrooming" - browsing in store and then going online in search of the lowest-cost option. They're also doing the reverse, or "webrooming". A majority of consumers in the Nielsen Global Connected Commerce survey conducted research online prior to buying - regardless of the manner of purchase.

INFORMATION GATHERING AND DEAL SEEKING TOP ONLINE SHOPPING ACTIVITIES
Global top and bottom online shopping activities for selected categories shopped or purchased in the past six months