Saturday, December 06, 2025 | 06:52 PM ISTहिंदी में पढें
Business Standard
Notification Icon
userprofile IconSearch

The Strategist Quiz (#304)

Gaurav Sri Krishna New Delhi
  1. Name the company that came out with the advertisement, "The Message that Saved His Life", in 1964. It drew on the patriotism and fears of the disastrous 1962 border war with China and showed a soldier making a call on a radio-telephone while colleagues carried a stretcher towards a helicopter. The last lines in the ad copy read "The life of yet another of the nation's brave sons was saved". ____is geared up to meet the nation's needs.
     
  2. Which telecom company has used the strategy of branded auto-rickshaws, milkmen and newspaper vendors selling SIM cards and recharge vouchers at customers' doorsteps? Currently this is being executed in only one state.
     
  3. Japanese housewives have had a discernible impact on currency markets. According to the officials of Bank of Japan, in 2007 trading activity of the housewives helped stabilise currency markets because of their tendency to buy on dips and sell into rallies. What is the nickname used to describe these home maker traders?
     
  4. This 50-year-old brand was launched with the goal of outfitting Brazil's peasants by a Scotsman, who was inspired by traditional Japanese footwear Zori. The foot-bed of all the products sold under this brand has a textured rice pattern as one of its unmistakable features. Incidentally the company that owns this brand gets its name from the Arabic word Albargat, meaning a kind of footwear whose origin can be traced back to the ancient Egyptian civilisation. Name the brand and the company.
     
  5. Which South Korean distilled spirit brand endorsed by Gangnam star Psy is being introduced in India?
     
  6. Which brand's baseline in its recent ads, reads " The power of global connections?"
     
  7. Name the authors who dedicated their book to Peter Drucker with the following lines "Inspired by Peter Drucker (1909-2005), mentor and friend".
     
  8. What is unique about TAM Airlines of Brazil, Swiss Air and KLM? All are the main airlines of their respective countries.
     
  9. Upon hearing Marconi's successfully attempt of sending a message that comprised only a single letter S across the Atlantic Ocean using a radio transmitter in 1901, two pioneers offered to provide Marconi with some investment capital. Name them.
     
  10. Explain the significance of this logo.





One lucky winner will receive a cheque for Rs 2,000. Send your entries to strategist@bsmail.in. All entries must carry the postal address of the contestant. Last date for receiving entries: April 30, till 8 pm. Previous winners and employees of Business Standard and their families are not eligible to participate.

 

https://www.facebook.com/gaurav.s.krishna

Don't miss the most important news and views of the day. Get them on our Telegram channel

First Published: May 06 2013 | 12:01 AM IST

Explore News