NFT's expanding universe: Cricket sets the ball rolling for digital gold

Online platform Rario ties up with leagues and cricketers to offer fans a chance to collect and trade curated NFTs

You can’t touch, feel or hold them, but they are as real as they are virtual. From football clubs like Barcelona and Manchester United to leagues like the NBA, licensed digital collectibles have become the latest fan engagement mechanism in sport. And now, cricket has joined in.
 
Launched last month, Rario, India’s first cricket-based digital collectibles marketplace, will offer fans an opportunity to collect and trade curated non-fungible tokens or NFTs (see box). Packaged as cards (for now), the NFTs contain videos, images and GIFs of specific moments with graphic bells and whistles to personalise it. The platform has