Strong demat account addition is here to stay: Ravi Kumar of Upstox

In a Q&A, the Co-Founder and CEO of Upstox explains what has propelled the growth and the company's ambitious tie up with IPL

The year 2020-21 saw record addition in dematerialised accounts at over 12 million. Ravi Kumar, Co-Founder and CEO, Upstox believes the pace of growth will continue. In an interview to Sundar Sethuraman, Kumar explains what has propelled the growth and the company’s ambitious tie up with the Indian Premier League (IPL). Edited excerpts:

Q. FY21 saw record additions in demat accounts. What has propelled the growth and do you expect this pace to continue?
 

A. Growing financial awareness, rising interest in equity participation, digital trading platforms that offer intuitive technologies at flat-brokerage fees, and easy internet access are key factors