Cowell looks like waxwork in X Factor USA promo poster

The X Factor USA promotional shot has reportedly 'heavily airbrushed' judge Simon Cowell's looks on the new campaign poster, where he is seen along with fellow judges Demi Lovato, Kelly Rowland, and Paulina Rubi.

In the poster which asks Cowell to rethink if he is 'in charge' of the show, Judges Rubi and Rowland are seen punching the air and grinning while Lovato is seen clasping her hands around the 53-year old music mogul's neck, who is looking ultra smooth, tanned and slightly wider, the Mirror reported.

The third series of the X Factor USA starts on 11 September.