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PVR enters into strategic partnership with Paytm

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Capital Market

For its foray into online movie ticket segment

PVR announced a strategic partnership that will bring PVR's movie tickets to Paytm's e-commerce platform as part of its nationwide foray into the online movie ticket segment. In the first year of this relationship, PVR targets to sell tickets worth Rs 250- 300 crore on Paytm's e-commerce platforms besides selling tickets from the box offices and other channels.

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First Published: Mar 21 2016 | 11:41 AM IST

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