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Abraham, Thakore plan to reach wider audience

IANS  |  New Delhi 

Ace designers and say they plan to reach out to wider audiences with a differentiated product line with their 25-year-old A&T.

The has explored a quiet and modern design voice while simultaneously drawing on the rich traditional vocabulary of Indian design and craft. This year, they have joined hands with Singh of India foundation as a partner.

"Through strategic investment, we are looking at strengthening our both in terms of physical stores as well as in the e-commerce. We plan to reach a much wider audience with a differentiated product line," Abraham told IANS.

On the expansion plan, added: "We would like to harness and passion of both the individuals and organisations to create a platform for both as well as other sustainable lifestyle offerings."

Abraham and Thakore's design philosophy pays homage to traditional Indian techniques and reinterprets them in a modern, minimalist vocabulary. This association promises more impact.

"has a cultural agenda. Indian wisdom, classical traditions, attire, cuisine and philosophy is what we are all about. The A&T DNA is very strong and the stellar work done in the Indian textiles industry shaping its aesthetics needs to be taken to a wider audience," Singh of said.



(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Fri, February 09 2018. 17:14 IST