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Plan to reach wider audiences with A&T differentiated product line

IANS  |  New Delhi 

Ace designers and says with their 25-year-old A&T, they plan to reach out to wider audiences.

The has explored a quiet and modern design voice while simultaneously drawing on the rich traditional vocabulary of Indian design and craft and this year, they joined hands with Singh of India as a partner to take forward their meeting of the minds and common belief system.

"Through strategic investment, we are looking at strengthening our both in terms of physical stores as well in the e-commerce . We plan to reach a much wider audience with differentiated product line," Abraham told IANS:

On the expansion plans, added: "We would like to harness the and passion of both the individuals and organisations to create a platform for both as well as other sustainable lifestyle offerings."

Abraham and Thakore's design philosophy pays homage to traditional Indian techniques and reinterprets them in a modern, minimalist vocabulary and this association promises more impact.

"has a cultural agenda. Indian wisdom, classical traditions, attire, cuisine and philosophy is what we are all about. The A&T DNA is very strong and the stellar work that have done in the Indian textiles industry shaping its aesthetics needs to be taken to a wider audience" shared Singh of



(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Fri, February 09 2018. 16:10 IST