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Viacom18 to launch channel in Tamil on February 19

IANS  |  Mumbai 

on Friday announced that it will launch a new channel for the Tamil speaking community on February 19.

The channel, COLORS Tamil, has as the brand ambassador, read a statement.

already has five regional channels to its credit - in Kannada, Marathi, Gujarati, Bengali and Odia apart from Hindi and English.

"Tamil Nadu, the country's sixth most populous state (per census 2011) is among the bigger content consuming markets. Our biggest drive is to deliver new and never before seen content to the Tamil audience," said Ravish Kumar, Head, Regional Entertainment,

"We have invested big in conceptualising programmes that are inspiring, innovative, experimental and technically sound. With 22 hours of original content at launch, we are more than confident of COLORS Tamil becoming a blockbuster hit here," he added.

The channel will offer original shows in both the fiction and the non-fiction categories. Its content will also be available on VOOT for

As part of its fiction line-up, the channel will have three shows that portray strong women protagonists. These are "Velunachi", "Sivagami" and "Perazhagi".

Created as the flagship show, the reality show "Enge Veetu Maapilai", will feature a hunt for the ideal match for

There will also be "COLORS Super Kids", a show for children where the participants will showcase their talent without the concept of competing against each other.



(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Fri, February 09 2018. 17:12 IST