Dual purpose

Be it business or social issues, promotion through Twitter handles seems to be the name of the game. One online marketplace founder tweeted about the big sale on his platform and said in another tweet that "India has the most number of people below the poverty line".

The chief executive of another e-commerce site is promoting his company's initiative to donate items to the underprivileged on his Twitter account. Are the two companies competing for higher sales or for the attention they give to social issues?