The prospect of electric vehicles (EV) disrupting the automobile industry has led to excitement, fear and numerous research reports. Some experts feel it is all doom and gloom for the incumbent auto original equipment manufacturers (OEMs) as EVs replace internal combustion engine (ICE) cars and they will suffer the same fate as the horse carriage manufacturers they themselves replaced more than a hundred years ago. The automobile majors are obviously far less bearish, and continue to believe they will thrive and lead the transition. They believe only they have the scale, distribution, brand and technological resources needed to thrive in
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