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Emerging rules of blended commerce

Retailers believe that the smartphone presents a perfect gateway to engage and offer exciting new shopping options for customers

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Indrajit Gupta
Earlier this week, Kishore Biyani set the cat among the pigeons by unveiling an audacious blueprint — Retail 3.0. The Future Group czar’s vision is to create 10,000 small stores by 2022 that would be turbocharged with technology – shopping assistants, ordering apps, in-store sensors, digital coupons, voice-activated ordering, self-check outs options, et al – to offer a seamless physical and virtual experience to the customer. In many ways, this is becoming the Holy Grail of retail. Alibaba has been experimenting with a model, which it calls New Retail, for the past 18 months at its Huma supermarket stores in
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