Marketing Kenya in India

The way to an Indian's heart is through the stomach, isn't it? With an eye on India's outbound tourists, the Kenya Tourism Board has launched a campaign, "Kenya Kalling", in New Delhi.

While on the topic of the key attractions in her country, Kenya High Commissioner Florence I Weche spoke about its beaches, wildlife and climate and added that it also offered the kind of food Indians love. "One can get biryani, pulao, parathas and chapatis easily in Kenya," she said with enthusiasm.