Value or money

Value or money

Taxi drivers - even the standalone operators who line pavements outside railway stations - seem to be getting smarter to compete effectively with PE-backed ride hailing services such as Ola and Uber. At a rider pick-up point outside the railway station in Udaipur, a popular tourist destination in Rajasthan, a taxi driver was seen wooing passengers with these magic words: "Ola ke rate mein, Ola ke rate mein". Ola and Uber, which have drawn criticism for predatory pricing, have eaten away a large chunk of the market serviced by local taxi services.