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Why Indians will pay for content online

Because almost half the revenue of the media industry comes from pay; the context exists

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Vanita Kohli-Khandekar
Will Indians pay for online content?” is a question usually answered with “Of course, Indians never pay for content?”

That is incorrect. In 2016 Indians paying for content brought in just under half the revenues of the Rs 1,262-billion media and entertainment industry. In fact, ever since mass media took off, they have been paying. So, yes, Indians will pay for online content because the context of pay exists.

Think about it. Ever since newspapers have been around we have been paying for them, nominally so, but paying nevertheless. The average monthly subscription for almost all leading newspapers has risen
Disclaimer: These are personal views of the writer. They do not necessarily reflect the opinion of www.business-standard.com or the Business Standard newspaper

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First Published: Feb 28 2018 | 5:54 AM IST

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