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Flipkart's ecosystem true advantage to Walmart: Official

Press Trust of India  |  New Delhi 

believes Flipkart's "ecosystem" of businesses, including Myntra-Jabong and which are part of its mega USD 16 billion deal with the Indian company, could be a "true advantage" for the US-based

Judith McKenna, VP, and CEO of International, on a recent investor call has said the market in India, while it is still nascent at 2 per cent penetration, is forecast to grow rapidly.

"... what's really unusual about is that it's not just an retailer. What we're really interested in as we've got to understand this business better is it's actually creating a platform, an ecosystem, if you like, of operating within that market. And we think that's one of the areas that gives it a true advantage," she said.

The emphasised that is also looking at taking its learnings "from this business back into other businesses around the world".

In May, Walmart had signed a blockbuster deal with (registered in Singapore) under which the American retailer will pick up about 77 per cent stake for about USD 16 billion. The transaction is now awaiting approval from the (CCI).

Walmart expects the deal to close later this calendar year, subject to regulatory approvals. Various bodies in have opposed the deal alleging violation of foreign direct investment (FDI) norms as foreign companies are not allowed to operate in in the country yet.

The American retailer, which has cash-and carry operations (B2B) in India, has clarified that its business will continue to operate separately from (which has a marketplace model) but leverage the combined strengths of both the companies. allows 100 per cent FDI in the via marketplace model.

McKenna explained that while Flipkart's general is by far the biggest part of the business, there are other growing businesses like and Jabong as well.

"...there's and Jabong. And and Jabong are apparel, clothing retailers. They're really interesting in the speed they're growing at and the mix that they provide with the business as well," she said.

McKenna also highlighted the strength of eKart, the logistics arm of the Bengaluru-based company.

"You've got an infrastructure part, which is eKart...It (eKart) operates over 800 cities already. It is about 0.5 million deliveries a year, but it's unique to Flipkart, that it's got its own that sits behind the trading platform that it's got," she said.

McKenna said while the primary function of (a part of Flipkart) is to facilitate payments within the Flipkart group, but it also allows users to pay outside the Flipkart ecosystem as it is "open system".

"And it's linked with banks in India as well. And as India is digitising and the ability to make mobile payment is increasing all the time. This enables not only to connect more broadly across India, but it also helps a huge amount of personalisation back into the total and helps drive the e-commerce business as well," she said.

President, also highlighted the strengths of Flipkart in the Indian market.

"...look at e-commerce growth in the (Indian) market, and then you start to understand that Flipkart has a strong management team. They built out an ecosystem... it's not just a business, but there are complementary platforms within that business. We are excited about learning, in an emerging market, what that can mean for us over time, and we'll use that learning around the world," he said.

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Sun, June 10 2018. 14:05 IST