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Flipkart deepens fashion market push with in-house brand

Reuters 

By Jessica Kuruthukulangara(Reuters) - Indian e-commerce firm Flipkart on Thursday launched a private label kids' fashion and toy brand as it aims to bolster its leadership in the domestic online apparel market.Flipkart, which is competing with Amazon.com Inc for market share in India's booming online shopping industry, gained online fashion market dominance with the 2014 acquisition of Myntra, which subsequently bought rival Jabong."Flipkart isn't launching private brands to drive profitability of its platform, but rather to provide more selection and better quality products for customers," ...

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First Published: Thu, April 05 2018. 17:18 IST
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