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Hope Hicks, 28, named White House communications director

AFP  |  Washington 

Twenty-eight-year-old Donald Trump aide Hope Hicks has been named communication's director, formally taking on one of the most powerful roles in

Hicks -- who had been acting director since the spectacular departure of Anthony Scaramucci -- confirmed her appointment via email today.

The former model and PR operative is known around the West Wing for her close relationship with the Trump family and as a keen defender of Trump's image.

She previously advised Ivanka Trump and was spokesperson for Donald Trump's presidential campaign, her first job in politics.

Since the beginning of the administration she had a floating role, a trusted advisor to the president who was able to channel Trump's thinking on issues related to the press.

Her appointment brings her more tightly into the formal communications structure.

Although less visible than press secretary Sarah Huckabee Sanders, the communications director is responsible for shaping the administration's message.

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Tue, September 12 2017. 22:28 IST