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Parle Agro ropes in Allu Arjun as face of Frooti

Press Trust of India  |  New Delhi 

Food and beverage-maker Agro today said it has signed to endorse its flagship brand in the southern market.

The announcement is a part of the firm's expansion plan to become a Rs 10,000 crore entity by 2022, the company said in a statement.

"With a strong focus on South India, it has been necessary for us to drive aggressive inputs for both marketing and sales and distribution efforts in the region," Agro Joint MD and CMO said.

South India, being the second-most contributing region after North, is a priority market for Agro, the statement said. "The superstar will be Frooti's first-ever brand and will help consolidate foothold in the South Indian market," it added.

owns brands like Frooti, Appy, Fizz, Fizz, and Frio, among others.

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Tue, January 09 2018. 13:45 IST