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Telugu filmstar Allu Arjun appointed Frooti brand ambassador

Press Trust of India  |  Hyderabad 

company Agro has appointed Telugu filmstar Arjun as brand for its flagship brand, Frooti, for the southern market.

The Rs 2,000-crore brand is one of the leading mango beverages in the country, the company said.

The announcement is a part of the and company's expansion strategy to become a Rs 10,000 crore entity by 2022.

Nadia Chauhan, Joint MD and CMO of Agro, said, "With a strong focus on south India, it has been necessary for us to drive aggressive inputs for both marketing and sales & distribution efforts in the region."

The new campaign featuring Arjun will be rolled out this summer led by a region-specific film in south and will be conceptualised along with Agros creative partner, & Walsh (S&W), the company said in a statement.

has previously been associated with for its brand campaigns on Frooti, Appy Fizz, Appy and most recently Fizz, it added.

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Tue, January 09 2018. 13:05 IST