Business Standard

Political ad spend crosses Rs 10 cr on FB, BJP and its supporters lead race

The BJP had about 1,100 ads and spent over Rs 36.2 lakh, while other pages like 'My First Vote for Modi' and 'Nation with NaMo' also had large spending.

Press Trust of India  |  New Delhi 

election, facebook
'Bharat Ke Mann Ki Baat' page continues to be the top spender with well over 3,700 ads and pumping in more than Rs 2.23 crore

With elections drawing closer, campaigning on platform is also picking up pace with political parties and their supporters spending well over Rs 10 crore on advertisements in February-March this year.

According to Facebook's Ad Library Report, there were 51,810 political ads with a total spending of more than Rs 10.32 crore between February and March 30 this year, with a major chunk coming in from BJP and its supporters.

Till the previous week (ending March 23), the number of such ads was 41,974, while the total spending was Rs 8.58 crore.

said these ads were related to politics and issues of national importance.

The ruling and its supporters continued to corner a bulk of ad spends with 'Bharat Ke Mann Ki Baat' page continuing to be the top spender with well over 3,700 ads and pumping in more than Rs 2.23 crore (under two categories).

The BJP had about 1,100 ads and spent over Rs 36.2 lakh, while other pages like 'My First Vote for Modi' and 'Nation with NaMo' also had large spending.

Compared to this, the page had 410 ads and its ad spend was Rs 5.91 lakh in the February to March 30 period, as per the data. had a spending of Rs 8.56 lakh, (TDP) Rs 1.58 lakh and Rs 58,355 in the said timeframe.

In February, had said political advertisements on its platform will carry a 'disclaimer' offering details about those responsible for running the ad as the giant looks to bring transparency into political ads ahead of elections in

This was done to give people more information about who is responsible for the ads they see.

With ensuing general elections, the had warned platforms of strong action if any attempt was made to influence the country's electoral process through undesirable means.

Over the past few months, like Facebook, and have promised to infuse more transparency into political advertisements on their platform and have since announced a slew of measures as part of election integrity efforts.

Facebook, which has over 200 million users in India, has stated that it is committed to creating a new standard of transparency and authenticity for on its platform and

First Published: Sun, April 07 2019. 12:05 IST
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