Television broadcaster Sun TV has entered into a contract with YouTube and iTunes to facilitate the sale of the company's content on a "pay for view" basis to customers living across the globe.
Besides,the Chennai-based company also signed an agreement with Mumbai-based Purple IFE Ltd, to deploy its content for inflight entertainment.
"By tying up with Purple IFE, the company has successfully licensed some of popular programmes in Tamil, Telugu, Malayalam and Kannada languages to provide premium inflight entertainment on airlines", Sun TV said in a BSE filing.
Some of the airlines where the facility would be available include Emirates, Singapore Airlines, Air India, Etihad Airways, Jet Airways, Oman Air, British Airways and Cathay Pacific.
The company was launching these initiatives to monetise its vast content libraries by partnering with several globally active digital distribution platforms that transact with customers over the internet, it added.
Sun TV Network currently operates 33 TV Channels, including four High Definition channels with a reach of more than 100 million households in India, the statement added.
