When one has been in the advertising business for over two decades, identifying the ‘best campaign’ can be a tough task. Not for me. I was fortunate to have worked on a campaign that was iconic in its time — one that truly defined the youth in India. The campaign was Pepsi’s ‘yeh dil maange more’ (YDMM), which continues being one of the most recalled brand taglines.

><table width='100%' border=0 cellspacing=0><tr><td style='FONT-FAMILY: Arial; FONT-SIZE: 18px; FONT-WEIGHT: bold; COLOR: #0253B7;'>My Best Campaign: Rohit Ohri</td></tr><tr><tr><td style='FONT-FAMILY: Arial; FONT-SIZE: 11px; FONT-WEIGHT: bold;'>

My Best Campaign: Rohit Ohri

The campaign identified with the aspirations of the youth

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