Syska, Havells turn the light on personal grooming

Entry of lighting majors has largely seen personal care companies dominate the space

Bollywood actor Sushant Singh Rajput stares into the mirror with an electric shaver-cum-trimmer in his hand. No, this isn’t an ad for Gillette shavers, but Syska trimmers and shavers instead.  Syska, popular for its LED lights and bulbs, has recently added one more category to its list – personal grooming – launching 30 different products for men and women under its label. Currently, a high-decibel ad campaign is on air featuring Singh who endorses the men’s range and actress Tamannaah Bhatia, for the female range.

Syska isn’t the only player to clamber onto the bandwagon. Electrical and lighting major