The Strategist Quiz (#272)

 

1. Considered to be the father of the tablet computer, this person has driven innovations ahead of his times. He is also credited with the design of what is often called the world's first PC. He created the prototype of the first tablet way back in1993 and launched one in 2002 when he was with Microsoft. Name him. 
    
2. In which company is this term FOSS used to describe a cadre of elites who have assumed powerful positions? Also expand it. 
    
3. This management technique was first applied by the United States Agency for International Development in the late 1990s. It earned recognition as an approach to managing the change process in organisations. It focuses on what an organisation does well rather than on eliminating what it does badly. Name it. 
    
4. Name the first building Le Corbusier completed in Ahmadabad in the mid 50s. 
    
5. When this single use camera was launched, it is stated that customers in the US called customer support to find out if it could be used during the week. Why? Also name the manufacturer. 
    
6. This person was known as ‘The Man Who Bought The Company’ went on to become one of America’s leading entrepreneurs. While he was working with Lever brothers in the 50s, he is known to have persuaded a roomful of hardened buyers to buy Pepsodent toothpaste by making a brief but memorable sales presentation that featured a trained monkey. Name this person. 
    
7. This brand was created when its founder got inspired by, an odor-absorbing solution developed for hunting apparel to prevent deer from getting tipped off by the smell of a sportsman’s sweat. The patent was held by a 126-year-old American company acquired by an Indian business group in 2008. It won the Harvard Business School’s Alumni New Venture Contest for startups with less than $1 million in invested capital this year. Name the brand, the American textile company, the Indian company that owns it and also the name of the trademarked solution. 
    
8. Whose official blog is Blue Tales? 
    
9. Whose trademarked baseline is "Go the Distance"? 
    
10. Identify the company from its logo. 
    

 

 

One lucky winner will receive a cheque for Rs 2,000. Send your entries to strategist@bsmail.in. All entries must carry the postal address of the contestant. Last date for receiving entries: September 11, till 8 pm. Previous winners, employees of Business Standard and Wiley India and their families are not eligible to participate.
There were 16 all-correct entry for The Strategist quiz #271.