The Strategist Quiz (#545)

The Strategist Quiz, January 11, 2018

1. This person a scientist who served both at Carnegie Mellon and Stanford said, “Speech is something that is ubiquitous to humankind, what I didn’t know was that it was going to be a lifetime problem. I thought it was a class project.” He launched the __ project which according to the tech world is essentially Apple’s Siri in its most embryonic form. Name him and the project he began.

2. This consumer brand is the first one to feature a recipe on its packaging. Name the brand and what was the recipe for.

3. Connect Scorpion, Krait and Kryo and what do you arrive at?

4. In which country do all children and over two-thirds of adults wear reflectors, largely due to a 2011 law that requires their use in darkness and conditions of poor visibility? This law has enabled a lot of innovative start-ups to come out with products that embed reflectors in them, like in apparel and other personal items.

5. The Jolly rancher is a flavoured hard candy from Hershey’s. Who is launching a confectionery brand called Jollies?

6. In its 140-year history of business it never had a slogan. It currently runs this one “Democracy Dies in Darkness”. Name the entity.

7. Connect this number 09987333333 with a brand.

8. What is term used to describe a business presentation, generally a power point that looks pretty but has little content and even less value? Includes colourful handouts too.

9. Whose baseline reads “Different is Better”? In fact it is building its brand around this theme.

10. Connect the image with a new brand that has been launched by a celebrity. Name it and mention the significance of 

this number.

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One lucky winner will receive a cheque for Rs 2,000. Send your entries to strategist@bsmail.in. All entries must carry the postal address of the contestant.
 

Last date for receiving entries: January 12 till 8 pm. Previous winners and employees of Business Standard and their families are not eligible to participate. 

The winner is chosen on the basis of the first correct entry received.