 "IPL")
The brand value of the Indian Premier League (IPL) almost doubled in 2022, a new report by Brand Finance released on Thursday said. The IPL brand value, according to the international brand valuation firm, touched $8.4 billion in 2022 versus $4.7 billion reported in 2021.
This was led by the addition of two new teams and the auction of media rights for the 2023-27 media cycle in June, Ajimon Francis, managing director, Brand Finance India, said.
This was led by the addition of two new teams and the auction of media rights for the 2023-27 media cycle in June, Ajimon Francis, managing director, Brand Finance India, said.
Friday will see the IPL player auctions for the 2023 edition kick off in Kochi. A total of 405 players, including 273 from
