A/B test: How offline businesses are learning from Google to boost profits

An A/B test is when a company gives a user access to one of two versions of a website or app: the current version and the prototype

The market testing that helped give us the Google search we know today is being emulated by industries from hospitality to manufacturing to help better focus their products and services and meet customer needs. So what did Google do?

If you travel back through internet time via the Internet Archive, you can see what Google looked like soon after it first launched, more than 20 years ago.

An early version of Google. Internet Archive

While the logo is familiar, the look and feel of