Clients are wrestling with what their businesses will be in 5 yrs: Chestnut

Earlier, big thinking was happening at the strategy level and technology was the enabler. Now the reverse is happening, Donald Chestnut tells Sangeeta Tanwar

How do you see technology disrupting the consumer experience?

We have been talking about technology changing businesses worldwide over the last 20 years. However, what has changed in the recent past is that there has been acceleration in the adoption of technology. As the brands are racing to close the gap between their businesses and where the consumers are, we are moving from a point where technology was just a way to deliver a new experience to customers to technology becoming the core of the business to stay competitive. For example, technology in mobile devices in the hands of people like