 "digital effect")
Within a few years, technology has transformed the way we shop and sell. The appearance of chat bots and the use of data to engage customers in a targeted fashion have changed expectations among customers and retailers. A report by Nielsen Global lists what customers look for in the new age and what a chatbot must have to be a meaningful via-media between buyers and retailers.
People love conversational interfaces
- The adoption of chatbot interfaces has been rapid. Apple’s Siri first appeared less than six years ago, but already IBM, Google, Amazon, Microsoft, Samsung, Tencent, Facebook and several smaller
