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Facebook steps into YouTube with Universal Music Deal

Striking deals with Facebook also gives record labels a way to put pressure on YouTube

If Facebook wants to be more influential and valuable, it has to be a platform that garners the trust of its users and advertisers. Photo: iSTOCK
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If Facebook wants to be more influential and valuable, it has to be a platform that garners the trust of its users and advertisers. Photo: iSTOCK

Bloomberg
Facebook signed a multiyear licensing deal that lets the social network carry songs and artists from the world’s biggest record label, Universal Music Group, across its platforms.
 
Under the accord, Facebook users will be able to upload Universal’s songs and share music through Facebook, Instagram and Oculus virtual-reality technology, the firms said Thursday in a statement. Financial terms weren’t disclosed. The deal sets Facebook up as a more direct competitor to Google’s YouTube, the most popular destination online for listening to music. Both technology giants are battling for a bigger share of people’s time, and music rights could help