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Facebook stumbles with early effort to stamp out fake news

The flaws highlight a fundamental question that will be asked this week when internet companies testify in front of Congressional committees

If Facebook wants to be more influential and valuable, it has to be a platform that garners the trust of its users and advertisers. Photo: iSTOCK
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If Facebook wants to be more influential and valuable, it has to be a platform that garners the trust of its users and advertisers. Photo: iSTOCK

Sarah Frier | Bloomberg
Facebook outsources the process to third-party fact checkers who can only tackle a small fraction of the bogus news that floods the social network, according to interviews with people involved in the process. And screenshots obtained by Bloomberg reveal a process that some partners say is too cumbersome and inefficient to stop misinformation duplicating and spreading.

“There is no silver bullet,” Facebook said in a statement. “This is part of a multi-pronged approach to combating false news. We have seen real progress in our efforts so far, but are not nearly done yet.”

The flaws highlight a fundamental question that will be