Fintechs use power of Cloud to survive Covid disruption, expand reach

From reaching newer geographies in the hinterland, to building entire virtual contact centres, these enterprises are reinventing and thriving in the times of the pandemic

The ongoing pandemic caused huge disruption in several sectors and fintech is clearly among those. Owing to a shift in consumer behaviour and business requirements, many fintech firms operating out of India came out with innovations apart from quickly moving to the Cloud to expand their playing field and improve efficiency. 

One such firm is Easy Pay, which pivoted quickly to build and scale a solution to address underserved consumer segments in rural India during this pandemic. It has built a fintech application called ‘Paisa Nikal’ to provide people in rural areas a simple digital approach to meet daily financial transactions,