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Flipkart sides with Microsoft in fight against Amazon on the cloud

Flipkart adopted Microsoft Azure as its exclusive public cloud platform, reports Tech in Asia

Flipkart sides with Microsoft in fight against Amazon on the cloud
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Malavika Velayanikal | Tech in Asia
India is a hotbed for battles between the world’s leading providers of cloud computing – Amazon, Microsoft, and Google. The fast-growing mobile internet, coupled with the boom in startups, makes this one of the most hotly contested markets.

Today, Microsoft scored a point in this battle. India’s leading ecommerce site Flipkart adopted Microsoft Azure as its exclusive public cloud platform. Microsoft CEO Satya Nadella and Flipkart co-founder and CEO Binny Bansal announced the partnership this morning at an event in Bangalore.

The alliance has a touch of Indian masala because Amazon’s ecommerce site is giving Flipkart a hard time in