From films to weddings, the metaverse is about to change everything

IT services major Tech Mahindra, too, has entered the space with TechMVerse and will offer a metaverse based car dealership and a virtual bank among other things

Move over 3D, 4D and 5D. Cinema is now eyeing the metaverse experience. On February 15, Bollywood producer Vashu Bhagnani’s production company, Pooja Entertainment, forayed into the metaverse and bought its first piece of virtual land. The space, called Poojaverse, will be a virtual area where the company will create an immersive experience for moviegoers, starting with BadeMiyan ChoteMiyan, starring Akshay Kumar and Tiger Shroff.

Promotional events for the film, slated for release on Christmas 2023, will be held in the metaverse, says the company.

The metaverse might still be in its infancy, but producers like Deepshikha Deshmukh say, “The