Good data management and collection key for satisfying customer journeys

53% of CIOs use web databases to collect data, while 31% collect data through primary methods

With the volume and sources of data both on the rise, good data collection and management practices make all the difference between creating good customer journeys and missed opportunities, reveals Dun & Bradstreet’s survey of 250 chief information officers (CIOs) from businesses with revenues exceeding Rs 500 crore, across 10 sectors, in six Indian cities.