IT firm HCL Infosystems today said it has divided its channel partners to serve its small and medium enterprise (SME) customers in a better way.
"Through the Enterprise Commercial Channel (ECC) initiative, HCL further equips the partners with ability to provide their customers differentiated technology offerings and built to order customised configurations," HCL Infosystems said in a statement.
HCL will redistribute the focus areas for channel business into three broad categories -- Strategic Business partners, Business Partners and Registered Resellers.
The initiative will enable channel partners to take HCL's entire suite of ICT solutions to end-customers.
Channel partners will be eligible for specialised pre-sales and post-sales support, joint lead addressals, incentives, training, access to partner sections on the website and extensive marketing support, it said.
"With this strategic approach, we will be able to address the upcoming SMB market a lot better and are confident that this strategy will prove to be a win–win situation for customers, channel partners and HCL," HCL Infosystems Executive Vice-President George Paul said.
HCL Infosystems plans to work with 100 strategic business partners and 400 channel partners.
Channel partner refers to firms marketing and selling manufacturer's products, services or technologies.
