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iPhone's LCD panel supplier JDI sees OLED screens sweeping market by 2021

While OLED panels are slimmer, more energy-efficient and offer higher contrast, JDI's liquid crystal displays will retain a price advantage that keeps them competitive in smartphones through 2021

Minoru Kikuoka, Japan Display CEO, JDI
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Minoru Kikuoka, chief executive officer of Japan Display Inc., poses for a photograph at the company's office in Tokyo, Japan, on Thursday, Oct 17, 2019. Photographer: Kentaro Takahashi/Bloomberg

Pavel Alpeyev and Yuki Furukawa | Bloomberg
Japan Display Inc., the struggling supplier of mobile screens to Apple Inc., says it has about a year before it needs to decide on whether to take a plunge on next-generation organic light-emitting diode displays.

While OLED panels are slimmer, more energy-efficient and offer higher contrast, JDI’s liquid crystal displays will retain a price advantage that keeps them competitive in smartphones through 2021, the company’s new Chief Executive Officer Minoru Kikuoka said in an interview. He anticipates a more decisive shift to the new technology may occur in that time period, declining to elaborate on plans of specific customers.

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