"We cannot sell Taj holiday packages from a rural BPO as there is risk involved. We are looking at a completely different set of resource pools in rural locations. Currently, we are talking to college students in rural areas as we find a strong level of gratitude among people in smaller towns (in terms of salaries) than their urban counterparts," he said on the sidelines of the national rural BPO conference here.
Tata Business Support currently operates three BPOs
