Weak rupee impact: Realme may hike its phone prices, says CEO Madhav Sheth

According to Seth, the company has been operating on low margins and the weak rupee valuation could lead to a price revision after Diwali

Chinese smartphone brand Realme, known for its value-for-money offerings, might be forced to revise its smartphones price, thanks to the rupee's depreciation against the dollar in the past month or so, suggests a tweet by the company’s chief executive, Madhav Sheth. According to Seth, the company has been operating on low margins and the weak rupee might lead to a price revision after Diwali.

“The rupee rates are falling and as a brand we actually work on low margins. It indicates that we might have to upgrade the pricing, just to make sure that we continue to give you the