Page 4 - Abhilasha Ojha

The EMI Holiday promo served as an entry point of interaction with our brand: Kamal Basu

Interview with Head, Marketing SKODA Auto India

This was one of the most cost effective promotions by Tata Value Homes: Pawan Sarda

Interview with Head of marketing, Tata Value Homes

Focus or diversify?

The toughest test for leaders is to determine when to move forward with a diversification and when to pull back

There is far greater learning in failure than in success: Arvind Thakur

Interview with CEO & Joint MD, NIIT Technologies

Reinventing retail

With the growth of online shopping, traditional brick-and-mortar retailers need to evolve rapidly

Companies in India sell out too quickly: Vikas Saxena

Interview with chief executive officer, Nimbuzz

Is India's love affair with shopping malls over?

If 120 new malls have come up in the last two years, 40 have downed shutters. Some lessons from the experiences of dying malls

Accept social media as one of the biggest changes of our times: Guy Hutchinson

Interview with vice-president, operations (India), Hilton Worldwide

We had to reinforce trust; such is the category: Manoj Gaur

Interview with MD, Gaursons India Ltd

Instant gratification in installments

In a 'credit-sparse' environment companies turn to EMIs to promote sales. But they are a double-edged sword

When employee appreciation ideas backfire

HR managers know appreciation can be tricky business. The challenge lies in making sure they have employee buy-in

HR management in retail

The growth in Indian retail has brought in its wake fresh challenges for HR. Here's how the leaders are dealing with them

We encourage consumers to revalue junk: Sadashiv Nayak

Interview with CEO, Big Bazaar

A nose for marketing

Research has established that with a suitably chosen fragrance marketers can actually improve the possibility of making a sale. Though late, Indian marketers have woken up to its potential

Licence to grow

Brand licensing in India takes off as marketers begin to invest in developing indigenous properties

Pioneers are heroes with arrows in the back: Vijay K Thadani

Interview with chief executive officer, NIIT

Back in the race

Renault, Panasonic and Haier have managed to bounce back after a series of crucial mistakes. Here's what they learnt from their early set-backs

Leaders have to make way for other leaders: Vineet Nayar

Interview with vice-chairman & managing director, HCL Technologies

Big ideas, low cost

Clever improvisation has helped GE and Philips keep the prices of some their most innovative offerings in recent years lower than you would have imagined

The mobile phone will soon emerge as a key advertising tool: Srikant Sastri

Interview with, Country Chair, VivaKi