Abhilasha Ojha
Abhilasha Ojha
Page 5 - Abhilasha Ojha
The campaign was a tribute to people whose sacrifices often go unnoticed
Union Bank of India's previous brand campaign had launched the idea, Your dreams are not yours alone
 "The campaign was a tribute to people whose sacrifices often go unnoticed")
Back to the streets
Digitally restored 25 years after it was made, Salaam Bombay! is a poignant reminder of the time gone by
 "Back to the streets")
 "A new engagement tool")
Prasoon on song
The adman and popular poet-lyricist takes you inside the creative process of some of his greatest songs
There is a revolution happening in marketing now: Patrice Bula
Interview with, Executive vice-president, Nestlé SA
 "There is a revolution happening in marketing now: Patrice Bula")
 "\"We made people laugh at the time of recession\"")
Like that only!
Things that make marketing in India different
 "Like that only!")
Leveraging China
Micromax build a successful brand by harnessing the advantages China offered. Now it is time to change the script
Service, selection and price are the three pillars: Sachin Bansal
Interview with CEO, Flipkart
 "Service, selection and price are the three pillars: Sachin Bansal")
The campaign shows hard work always pays off
My best campaign: Shriram Transport Finance Corporation
 "The campaign shows hard work always pays off")
To be a leader, you have to be ready to support failure: K. Ramakrishnan
Interview with President-marketing, Cafe Coffee Day
Measuring training effectiveness
To make training successful, the objectives must be clearly understood at the outset and regularly matched with the larger organisational goals
Brands like Samsung and Apple inspire me: Ajay Bijli
Q&A with CMD, PVR Limited
Companies can win even during an economic downturn: Jim Moffatt
Interview with chairman and chief executive, Deloitte Consulting LLP
Going solo
Dissolving a business partnership can be tricky. Drafting an exit plan right at the outset can mean the difference between an amicable split and a messy one in which you wind up losing critical assets
Flexibility is the biggest asset of an underdog brand: Rahul Sharma
Interview with co-founder, Micromax
The rewards of loyalty
Loyalty programmes aim to encourage consumer patronage, few brands got the recipe right in India
Making variable pay work
Variable pay is used successfully across the globe, many firms in India have failed to make it work
