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  • 13-Sep-2019 | Itu Chaudhuri

    Distress signals

    Distressing allows a way of perturbing the continuity of the surface without resorting to ornament

  • 02-Aug-2019 | Itu Chaudhuri

    A future full of experimentation

    Design is practical futurism. It is fundamentally about creating a future state that is preferable to the present

  • 07-Jun-2019 | Itu Chaudhuri

    Everything that counts

    On a scale of emotional temperatures, it doesn't get any hotter than the 2019 Indian election did

  • 10-May-2019 | Itu Chaudhuri

    Emotion trumps reason

    Apart from the obvious risks, the design lens seems too underpowered to bring an election into its focus

  • 15-Mar-2019 | Itu Chaudhuri

    Signal to message ratio

    Companies use price signalling in a number of ways, such as luxury goods companies using it to reduce availability, to connote exclusion, not superiority

  • 15-Feb-2019 | Itu Chaudhuri

    Little typefaces matter much

    These great fashion brands originated in the Old World of Europe

  • 18-Jan-2019 | Itu Chaudhuri

    Now trending

    Community, mindfulness and warmth: a hopeful start to the New Year

  • 07-Dec-2018 | Itu Chaudhuri

    Gilt and pleasure

    In the 20th century, the ideological successors and companions of Loos, like the Bauhaus and Ludwig Mies van der Rohe, created the international style

  • 26-Oct-2018 | Itu Chaudhuri

    Different strokes: Why we like calligraphy

    It's intuitive that the value we place on calligraphy should rise in proportion to its replacement by printing, and that in a paradoxical way, the art of calligraphy is a consequence of printing

  • 14-Sep-2018 | Itu Chaudhuri

    Specialists versus generalists

    Design is a specialisation, but viewing it properly requires going back a couple of centuries

  • 03-Aug-2018 | Itu Chaudhuri

    By my own hand

    We only need to see these awkward letters to know that what they say is urgent and deeply felt

  • 22-Jun-2018 | Itu Chaudhuri

    The vision mission exercise

    Words matter only if they flow from the depths of intentions, when they have consequences

  • 25-May-2018 | Itu Chaudhuri

    The business of consulting

    The digital darlings represent the school of creative disruption

  • 27-Apr-2018 | Itu Chaudhuri

    Numb and number

    Data become ever more plentiful by orders of magnitude, and interactive data visualisations ever more powerful

  • 30-Mar-2018 | Itu Chaudhuri

    A class apart

    Article settles into soft cushions and runs speculative eye on road travelled by these variously wheeled vehicles. How did these objects of everyday utility turn into what we may call figures of fun?

  • 17-Feb-2018 | Itu Chaudhuri

    Big food, small food

    For selling food has always been about health and trust; no purchase or sale has greater consequence

  • 19-Jan-2018 | Itu Chaudhuri

    Dear chief design officer

    I'm writing to tell you what you're up against, and what you'll need to do to survive, thrive and then lead

  • 23-Dec-2017 | Itu Chaudhuri

    A brand new Christmas

    Festival traditions are in a permanent state of slow flux, subject to the processes of evolution, cross-breeding, mergers and a myriad of social and economic currents

  • 25-Nov-2017 | Itu Chaudhuri

    Visionary position: Design on top

    Startups are very likely to have CEOs or CXOs to influence design decisions, and those businesses appear to quantifiably benefit from design, said survey

  • 27-Oct-2017 | Itu Chaudhuri

    A seat at the high table

    Stephen Doe's wall paintings illustrate with brutal clarity the symptoms of ebola

  • 15-Sep-2017 | Itu Chaudhuri

    Good design: It's all in the mind

    Design is inherently and implicitly psychological; its practice carries all the psychology it needs, and designers learn it as they go

  • 18-Aug-2017 | Itu Chaudhuri

    Personality, the uber-construct in the modern 'liking' business

    The uber-construct is also the attribution of human psycho-social traits to non-human things

  • 21-Jul-2017 | Itu Chaudhuri

    Hello, good lookin'

    It's easy to see that attractive things are preferred but less easy to see that they can work better

  • 24-Jun-2017 | Itu Chaudhuri

    Love in the time of packaging

    The internet and the culture of marketing it brings is making life harder for marketing & packaging

  • 15-Apr-2017 | Itu Chaudhuri

    A league of ordinary gentlemen

    Come summer, the armies gather their men for one last climactic campaign