December 09, 2018, Sunday
Nanhi Kali hit the right chord and achieved twin objective of creating awareness about how educated women add value to society ...
December 05, 2018, Wednesday
The 'Nayi Soch' campaign for Star Plus in 2016 challenged the stereotypical thinking related to women and sought to tell how ...
November 29, 2018, Thursday
Trailer marketing on YouTube has helped keep costs low, expand the Rs 1-billion club in Bollywood in 2018
November 22, 2018, Thursday
Even as the health care major begins life under a new owner, it has embarked on a brand-building exercise
November 18, 2018, Sunday
When most people thought of working for one NGO, for one cause, he chose to work for many causes
November 12, 2018, Monday
With humorous memes, videos and short stories, Brand Mother Dairy has been steadily inserting itself into almost every trending ...
November 12, 2018, Monday
The steel giant highlights the role of its brand in the daily humdrum of existence, focuses on consumer facing products in its ...
November 04, 2018, Sunday
With a new label with Saif Ali Khan, the fashion e-tailer hopes to differentiate the label
October 30, 2018, Tuesday
From around 5-7 per cent just two years back, studios say they are spending a minimum 25-30 percent on digital media currently ...
October 28, 2018, Sunday
The goal was to establish Puma Suede as the symbol of street culture in India
October 24, 2018, Wednesday
As advertising reaches a cacophonous pitch, as it does every year around this time, brands say they are finding newer and more ...
October 21, 2018, Sunday
Online pharmacies, flush with funds from investors, are sparing no effort to get their brands visibility in a crowded marketplace
October 10, 2018, Wednesday
By tracking handset prices, brands can engage customers better and bring down the drop-out rates, says Nielsen
October 04, 2018, Thursday
Idea looks to retain its old identity in its first major campaign under the newly merged network, hopes to lead consumers gently ...
September 30, 2018, Sunday
Company officials say revenues are projected to grow at a CAG of around 25 per cent a year to reach Rs 10 billion by 2022
September 24, 2018, Monday
With celebrity ambassadors and a campaign around social taboos, the toilet-cleaner brand steps out of the closet
September 23, 2018, Sunday
According to the SIAM, 0.92 million SUVs were sold in 2017-18 compared to 0.76 million a year ago
September 19, 2018, Wednesday
The campaign highlights the sector's contribution to economy and employment
September 17, 2018, Monday
The flurry of investment activity is reminiscent of the build-up in the sector in 2015 before it went bust. But this time, there ...
September 13, 2018, Thursday
An unchanged positioning strategy and a regional-first approach have helped the brand edge close to rival Lux
December 09, 2018, Sunday
A clutch of personal care brands, Lifebuoy, Nyle, Boroplus are old DD loyalists, but the public service broadcaster wants to up ...
December 04, 2018, Tuesday
Harish Bijoor-founder, Harish Bijoor Consults, a brand consulting firm points out that fundamentally, positioning mistakes are ...
November 28, 2018, Wednesday
While Flipkart has its own fashion marketplace and an exclusive band of private labels and brand partnerships, Myntra and Jabong ...
November 21, 2018, Wednesday
Swiggy, Amazon Prime, Byju's, and Kent are among the sponsors for the ongoing series but ad rates are no match for previous ...
November 14, 2018, Wednesday
The ongoing print and digital campaign educates consumers on the Hallmark logo and how to go about testing the purity of their ...
November 12, 2018, Monday
It drew the attention towards the song in a way that none of us ever expected, he says
November 07, 2018, Wednesday
'Everybody loved to crib about something or the other about telecom operators. But Tata Docomo was one brand that was clearly ...
October 31, 2018, Wednesday
Time for change, the ads say, hinting to viewers that it is time to move the needle away from the leader in the pack, Asian
October 29, 2018, Monday
Advertising jumps 89% during matches
October 25, 2018, Thursday
If a name does not unify the three, there could be continued clash of identities, which could splinter the brand even before it ...
October 22, 2018, Monday
Nissan, Tata Motors, Hero hitch their cars to the celebrity wagon
October 17, 2018, Wednesday
Tata Motors joins the growing list of brands on the ambush marketing trail
October 07, 2018, Sunday
The launch film of Ye dil maange more had Shah Rukh Khan, Kajol and Rani Mukherjee and this was right after the movie Kuch Kuch ...
September 30, 2018, Sunday
Oyo, the youngest in the list and India's most recent entry into the unicorn league has sub brands and has built a differentiated ...
September 26, 2018, Wednesday
The key idea behind the campaign was to create a first of its kind live action advertising campaign - where a rider was on the ...
September 23, 2018, Sunday
The common themes used by brands for their campaigns this year are sustainability, harmony and environmental awareness
September 20, 2018, Thursday
Nearly six years since his debut, Dhawan currently endorses around eight brands. What is driving his popularity as an endorser?
September 17, 2018, Monday
Kellogg's is the leader in breakfast cereals in India with a market share of around 56%
September 16, 2018, Sunday
The film, crafted by Creativeland Asia, drives home the point that life's milestones must be celebrated without any hesitation
September 13, 2018, Thursday
As a young population spends more time online, it shifts focus from buying necessities to improving quality of life. Going ...
