Advertising News
-
June 24, 2020, Wednesday
War of words: ITC, Nestle redraw the battle lines after HC ruling
The Madras High Court rejects a petition by ITC and lets Maggi use the word magical in its branding. Will the ruling lead to a ...
-
June 18, 2020, Thursday
HUL, RB, ITC up the ante in home hygiene with new campaigns, products
Brands look to leverage the sharply rising consumer interest in external cleanliness, launch new campaigns and products
-
June 10, 2020, Wednesday
From PepsiCo to Britannia, brands step up to the digital storefront
Pepsi, Coke, Britannia, Kwality Walls and a host of other brands line up for e-stores on delivery apps, rethink visual ...
-
June 05, 2020, Friday
With customer behaviour changing, Eno & Sensodyne lace up for digital race
With the creative ecosystem being overhauled in a lockdown, GSK Consumer refurbishes the digital branding toolkit
-
May 28, 2020, Thursday
Script goes wrong: Caught in a social media storm, Kent looks for cover
Despite an apology and withdrawal of an ad that was seen as insensitive and prejudiced, outrage and threats of boycott persist
-
May 26, 2020, Tuesday
Indian consumers top anxiety list, show maximum wariness about health, job
The state of the Indian consumer has been the subject of attention of a number of agencies in recent weeks
-
May 21, 2020, Thursday
Brands playing with catch phrases to turn most popular trends into ads
From immunity-boosting capabilities to talking up local credentials, rapidly evolving taglines reflect changing advertising ...
-
May 12, 2020, Tuesday
Social media giants step up the hunt for fake ads to stem misinformation
Google, Facebook, Twitter get tough with imposters as they look to keep brands and users loyal to their platforms
-
April 17, 2020, Friday
Hurt by consumption slowdown earlier, small brands bounce back in lockdown
Over 150 new players seen in hygiene category alone; food business also sees similar rush
-
April 14, 2020, Tuesday
Advertisers blur the line between real life stories and scripted narratives
Experts say brands must tread carefully and the messaging must be sensitive to the emerging situation
-
April 07, 2020, Tuesday
Just 'don't' do it: Brands advertising the art of doing nothing
As the global becomes local under the wide spread of Covid-19, brands across the world beat their drum to a single note: stay in, ...
-
March 30, 2020, Monday
Stay home, stay safe: Brands try to convey message of optimism amid crisis
Advertisers ask consumers to stay calm and keep their distance, find ways to keep the engagement going under a lockdown
-
March 23, 2020, Monday
Cadbury's advertising has always been incredibly powerful: CMO KFC India
"Meetha" of course took chocolate into the everyday life through some beautiful occasion-based storytelling
-
March 10, 2020, Tuesday
From Fanta to Surf Excel, brands walk the emotional plank on Holi
Facebook looks at the power of social media in amplifying celebratory messages, Fanta (Coca-Cola India) invokes the joyous ...
-
March 08, 2020, Sunday
Advertisers push inclusion cart on Women's Day but is it just tokenism?
Women's Day (March 8) saw brands across categories put their best gender-aware or 'woke' message forward. But in the clutter, the ...
-
March 05, 2020, Thursday
Battling gender bias: Diageo, MG Motor rework ad norms to break stereotypes
At MG Motor, the company is working with select panchayat committees to encourage more women graduates to join the auto industry ...
-
February 26, 2020, Wednesday
Akshay Kumar is new face for PepsiCo India's Kurkure, does he fit the bill?
Kurkure, a brand born in and made for India, has built its persona around being rooted in local tastes
-
February 24, 2020, Monday
My favourite campaign is 'Real men of genius': FCB Ulka's Keegan Pinto
They might have made some 20 films and 30 radio spots
-
February 18, 2020, Tuesday
Star sets up drumbeat for IPL, but has the event priced itself too high?
Brands and franchises get ready to put their best pitch forward over an exhausting tournament calendar
-
February 09, 2020, Sunday
My favourite campaign is Google India's 2013 'Reunion': NetElixir CEO
The sensitivity with which Google entwined its sophisticated search capabilities around the sentiments of the characters was a ...
-
June 22, 2020, Monday
J&J sets aside fairness business to stand with #BlackLivesMatter movement
Now with J&J taking its brand out of the game, other brands have a larger slice of the pie to carve out, but is there a risk in ...
-
June 15, 2020, Monday
Can Vivo beat lockdown blues as campaigns against Chinese brands intensify?
As campaigns against Chinese brands intensify and the virus keeps people indoors, Vivo plays it slow with a digital-first launch ...
-
June 09, 2020, Tuesday
Amul raises a virtual storm amid rising sentiment against Chinese products
The homegrown dairy brand finds huge support online, as it plays into the rising sentiment against Chinese products. But has it ...
-
June 02, 2020, Tuesday
Viewership trends reveal the power of free platforms, regional content
For many who believe that TV is dead, this tells you a different story
-
May 27, 2020, Wednesday
How Covid-19 will change playbook for brands with shift in consumer habits
With a fundamentally transformed consumer, brands need to go hyper-local and reimagine the purchase funnel among other changes: ...
-
May 25, 2020, Monday
Compassion, health, safety: Brands play down festive pitch on Ramzan
Compassion, health and safety dominate advertising narratives as the celebratory moment loses its sparkle in the lockdown
-
May 14, 2020, Thursday
Changes in consumer behaviour to drive brands to rethink positioning norms
The pandemic is changing consumer behaviour say experts, forcing marketers to rethink the differentiators between mass and ...
-
May 11, 2020, Monday
Small brands using familiarity to redefine engagement with customers
A clutch of home grown food and beverage brands are using their familiarity with local communities to redefine the terms of ...
-
April 14, 2020, Tuesday
Amul brings nostalgia back in ads to stay relevant amid Covid-19 lockdown
Leaning in on nostalgia and its long-standing relationship with customers, the legacy brand strives to be seen and heard amidst a ...
-
April 09, 2020, Thursday
As brands step in for relief measures, experts say stay away from publicity
From providing meals and masks to funding medical equipment, it is time to let the work speak for the brand, say experts
-
April 01, 2020, Wednesday
Byju's, Toppr close social distance as demand for online education spikes
Edtech brands offer discounts, add fresh content and engage more frequently with users
-
March 27, 2020, Friday
My favourite campaign is HarperCollins' short film 'The Parcel': Ferdinando
The craft is the key, but the context is everything, says Chagas Ferdinando, Senior creative director, BC Web Wise
-
March 18, 2020, Wednesday
Brands break gender stereotype as PepsiCo, Hero bring in women cricketers
Brands are turning to women cricketers also as part of a larger shift in the advertising narrative.
-
March 10, 2020, Tuesday
My favourite campaign is 'Mile sur mera tumhara': ABND founder Kunal Vora
"…..the campaign is timeless, it was relevant then and it can be relevant now, maybe now more than ever", Vora said about his ...
-
March 08, 2020, Sunday
Brands must do more than posturing, says Bluemarlin CEO Andrew Eyles
That applies a more positive spin on cost reduction, repositioning the initiative as a more responsible ethical story, Eyles ...
-
March 02, 2020, Monday
Sensodyne freshens up image, shifts from 'experts recommend' to 'choice'
The toothpaste brand from GSK Consumer ditches the old prescriptive advertising routine, as it looks to widen its appeal among ...
-
February 24, 2020, Monday
Why Oreo rewired its narrative from a playful to a purpose-driven one
Mondelez pushes its biscuit brand out of the playpen, looks for a more meaningful association with consumers
-
February 20, 2020, Thursday
What do customers want from e-commerce firms - quality or discounts?
Consumers look for quality, differentiated experiences across categories, finds a Kantar study; Amazon, Flipkart say the focus is ...
-
February 10, 2020, Monday
Brands turn to social media influencers for fresh looks, wider audience
Social media networks aced the persuasion game, as influencer marketing proved to be the fastest route to customer acquisition in ...
-
February 04, 2020, Tuesday
From auto to insurance, brands track the men on the FM radio trail
The growing band of male radio listeners is drawing in auto, insurance brands; changing the nature of the medium and traditional ...
