By continuing to use this site you consent to the use of cookies on your device as described in our Cookie Policy unless you have disabled them. You can change your Cookie Settings at any time but parts of our site will not function correctly without them.
- Tata Tea Gold stirs up emotions, urges consumers to follow their heart
- Li Ning checks into India, signs endorsements worth Rs 85-cr in 2 months
- With 18 brands in the bag, 'Gully Boy' Ranveer believes his time is now
- Horlicks flips the coin with a new campaign as ownership changes hands
- Coca-Cola raps to a Bollywood tune, marks its spot in popular culture
- 'Know your consumers, maximise returns': Facebook steps up the brand pitch
- My best campaign is Britannia's 'exciting goodness': Interbrand India MD
- Small and regional brands power Instagram's marketplace run in India
- From selfies with celebrities to biopic, branding PM Modi in election year
- Why Amyn Ghadiali finds #BhulaDeDarr campaign for Star Bharat as his best
Advertising News
-
February 14, 2019, Thursday
Tata Tea Gold stirs up emotions, urges consumers to follow their heart
Tata Tea, Brooke Bond launch new campaigns around popular causes, but are brands mixing up the message?
-
February 12, 2019, Tuesday
With 18 brands in the bag, 'Gully Boy' Ranveer believes his time is now
It has worked for him. Singh has 18 brands currently and his team informs that eight more are expected
-
February 10, 2019, Sunday
Coca-Cola raps to a Bollywood tune, marks its spot in popular culture
With this Coke joins a select list of labels such as Zandu, Fevicol, Murphy, Twitter and WhatsApp among others that have made the ...
-
February 03, 2019, Sunday
My best campaign is Britannia's 'exciting goodness': Interbrand India MD
This campaign is special because the project repositioned and re-imagined an old and well-established brand, says Ashish Mishra
-
January 31, 2019, Thursday
From selfies with celebrities to biopic, branding PM Modi in election year
Popular culture and social media are being used to present the PM as the best man for the job
-
January 24, 2019, Thursday
Back to basics: Organic food brands betting big to change consumer trend
The search for simplicity is growing as people battle fatigue. Companies need to respond quickly, say experts
-
January 17, 2019, Thursday
The pug bows out as Vodafone mascot, replaced by network engineer in new ad
A year on, Vodafone, now part of the merged entity Vodafone Idea Limited (VIL), has taken the thought of a data-strong network to ...
-
January 13, 2019, Sunday
Brands slice the message, straddle multiple media for customer buy-in
Advertisers speak in many voices across many platforms to get the message across, as consumers seamlessly flit between offline ...
-
January 03, 2019, Thursday
From Akshay-Twinkle to Saif-Kareena, brands pitch for the power of two
From food and lifestyle to home decor, celebrity couples are mapping a bigger footprint on the endorsement track
-
January 01, 2019, Tuesday
Will star power of Kohli, Ranveer as endorsers fade away in 2019? No way
Bollywood continued to dominate the endorsement business in 2018
-
December 30, 2018, Sunday
Two-way street: Marketers can't ignore what is being discussed about brand
With its Radflix campaign this year, Netflix showed how even trolling on social media can be used to a brand's advantage
-
December 25, 2018, Tuesday
Rewind 2018: The very shape and nature of advertising agency is changing
The advertising industry has operated on the belief that leaders create themselves
-
December 19, 2018, Wednesday
When trolling is tackled with funny banter, brand emerges ultimate winner
What Netflix did in the case of Radhika Apte was a response to social media trend and not a planned campaign
-
December 17, 2018, Monday
Croma gets more social with brand, focuses on driving consumers to stores
For Croma, the objective has been to use online channels to lure the customer offline where there is a greater chance of ...
-
December 12, 2018, Wednesday
Brands hog the big screen as advertising on other platforms clutters up
Advertisers are waking up to the potential of in-cinema advertising as the clutter on other media grows. Digitisation and ...
-
December 09, 2018, Sunday
My best campaign is #PowerlessQueen for Nanhi Kali, says WATConsult CEO
Nanhi Kali hit the right chord and achieved twin objective of creating awareness about how educated women add value to society ...
-
December 05, 2018, Wednesday
How an ad campaign 'challenged stereotypes' and affected a 'cultural shift'
The 'Nayi Soch' campaign for Star Plus in 2016 challenged the stereotypical thinking related to women and sought to tell how ...
-
November 29, 2018, Thursday
From 'Raazi' to 'Zero', Bollywood gets savvier with small screen debuts
Trailer marketing on YouTube has helped keep costs low, expand the Rs 1-billion club in Bollywood in 2018
-
November 22, 2018, Thursday
Fortis Healthcare takes a shot at moving the brand away from controversy
Even as the health care major begins life under a new owner, it has embarked on a brand-building exercise
-
November 18, 2018, Sunday
Ad guru Alyque Padamsee - The man with three simultaneous careers
When most people thought of working for one NGO, for one cause, he chose to work for many causes
-
February 13, 2019, Wednesday
Li Ning checks into India, signs endorsements worth Rs 85-cr in 2 months
The brand is now looking for a big splash, has signed in P V Sindhu for Rs 50 crore and Kidambi Srikanth before that for Rs 35 ...
-
February 11, 2019, Monday
Horlicks flips the coin with a new campaign as ownership changes hands
The ads this year show mothers whose children are training to be doctors and engineers using the Horlicks bottle as a mark of ...
-
February 05, 2019, Tuesday
'Know your consumers, maximise returns': Facebook steps up the brand pitch
The platform has taken up an industry-wide exercise to familiarise brands with their consumers
-
February 03, 2019, Sunday
Small and regional brands power Instagram's marketplace run in India
As the photo sharing platform gets ready to open for business in the country, small businesses and regional labels are hoping to ...
-
January 30, 2019, Wednesday
Why Amyn Ghadiali finds #BhulaDeDarr campaign for Star Bharat as his best
To take the campaign in the second phase, celebrities such as M S Dhoni, Ajay Devgn, Mithali Raj and Siddharth Malhotra shared ...
-
January 22, 2019, Tuesday
Naturals Ice Cream plans expansion, steps out of its comfort zone
The Mumbai-based brand is expanding in the north as growth beckons
-
January 16, 2019, Wednesday
Brands are devising local ad campaigns to attract consumers across regions
HDFC Bank, Parle-G, McDonald's, Coca-Cola and a slew of advertisers have opened their festive accounts in the south
-
January 06, 2019, Sunday
My best campaign is 'Web is what you make of it', says BBH India MD
This really helped humanise the brand, make technology appear less complicated, break a habit and all this together led to more ...
-
January 02, 2019, Wednesday
How 'StopAllerG' ad campaign woke India up to air pollution issues
The link between environmental and public health concerns is strong, and the campaign also sought to appeal to this more ...
-
December 30, 2018, Sunday
In the new world order, advertisers have to weave marketing with content
Traditional modes of communicating with consumers have collapsed
-
December 26, 2018, Wednesday
Gender relations took centre stage in 2018 as media faced MeToo scrutiny
Are we doing enough to keep women going? Are workplaces safe?
-
December 20, 2018, Thursday
App-based streaming services are the new moguls of advertising in India
Streaming services have emerged as the big advertisers of 2018 audio and video apps fight for audiences aggressively
-
December 18, 2018, Tuesday
Premium brands pitch easy finance and instalments over superior features
Luxury cars, exquisite fragrances, the trend is feeding into various product categories and over the past few years, the trend ...
-
December 13, 2018, Thursday
Brands lost in translation: Lack of good digital content creators a problem
Content creation is big in the digital world, but advertisers have a small pool to select from and fare which is not exclusive to ...
-
December 11, 2018, Tuesday
Big Bazaar to Star TV, brands sign up local stars to bridge language gap
The growing regional pie is forcing brands into bigger investments for local markets, and therefore, faces that click in those ...
-
December 09, 2018, Sunday
Doordarshan pitches for a larger slice of the ad pie, seeks fresh content
A clutch of personal care brands, Lifebuoy, Nyle, Boroplus are old DD loyalists, but the public service broadcaster wants to up ...
-
December 04, 2018, Tuesday
What drove Discover, one of Bajaj Auto's best-selling brands, off track?
Harish Bijoor-founder, Harish Bijoor Consults, a brand consulting firm points out that fundamentally, positioning mistakes are ...
-
November 28, 2018, Wednesday
Flipkart's one fashion brand strategy may put Myntra, Jabong out of style
While Flipkart has its own fashion marketplace and an exclusive band of private labels and brand partnerships, Myntra and Jabong ...
-
November 21, 2018, Wednesday
From Swiggy to Kent, 11 brands team up with Sony for Ind-Aus series
Swiggy, Amazon Prime, Byju's, and Kent are among the sponsors for the ongoing series but ad rates are no match for previous ...
-
November 14, 2018, Wednesday
BIS asks gold buyers to trust Hallmark over brand or jeweller
The ongoing print and digital campaign educates consumers on the Hallmark logo and how to go about testing the purity of their ...