June 12, 2018, Tuesday
By putting their foot down on toxic content, advertisers are signalling where their priorities lie and their commitment to tackle ...
June 10, 2018, Sunday
Eyeing 15% growth in the current financial year, Dhara is strengthening its distribution network to enhance reach
May 28, 2018, Monday
Britannia is engaging with small, local start-ups to push penetration of key brands in the villages
May 22, 2018, Tuesday
Mattel goes all out to keep its best-selling brand connected with the young fans even as they gravitate towards mobile devices ...
May 17, 2018, Thursday
The car sets a new benchmark in Honda's localisation in the country, with 96 per cent of components by value being sourced
May 13, 2018, Sunday
Zee, Viacom 18, Dharma, Sony Pictures tread with caution as they line up releases in multiple languages
April 25, 2018, Wednesday
The company emphasises the fact that the campaign aims to shift focus from the "product" to "us as a nation"
April 19, 2018, Thursday
Nirma acquired Lafarge India's cement assets through its wholly-owned subsidiary Nirchem Cement at an enterprise value of over ...
April 18, 2018, Wednesday
As the clamour for data privacy from consumer groups grows louder, advertisers need to reassess their terms of engagement with ...
April 15, 2018, Sunday
Are they playing safe or taking a big risk, ask marketers
April 11, 2018, Wednesday
Video streaming platform YouTube is also aggressively pitching itself as the advertising platform of choice for brands with ...
April 09, 2018, Monday
Can Smiley Company rise above its generic status in the Indian market?
April 05, 2018, Thursday
Last month, thousands of women rallied at Seoul's historic Gwanghwamun Square
April 02, 2018, Monday
Tata Sky has identified three distinct consumer categories it wants to cater to: rural,urban and the digitally savvy viewer ...
March 27, 2018, Tuesday
The company uses humour to pitch itself as a workplace with a difference
March 22, 2018, Thursday
As the programmatic industry is gaining traction in India, publishers are in a run to focus and streamline their process to ...
March 19, 2018, Monday
Experts say it has learnt its lessons from rival Nestle's Maggi crisis
March 19, 2018, Monday
Not really, but it could transform the medium, say experts
March 11, 2018, Sunday
In a Q&A, CEO of Contract Advertising, along with her boss Tarun Rai, who is South Asia CEO of J Walter Thompson, highlights her ...
February 21, 2018, Wednesday
Can't take your salon along? Carry your Livon serum for a hassle-free experience, suggests the brand's new ad campaign
June 12, 2018, Tuesday
E-commerce is now important for the chocolate major as India is identified as a key market to achieve its $1 billion global ...
June 06, 2018, Wednesday
Other passenger vehicles in Tata Motors' portfolio also gained as a result of the association
May 24, 2018, Thursday
The company sees a swelling in the ranks of affluent Indians that would help accelerate its premium run
May 20, 2018, Sunday
Women seek more explicit communication, while men demand more relevant information
May 13, 2018, Sunday
Samsung's new campaign drives home the point that its refrigerators will never fail their owners
May 06, 2018, Sunday
In this, the company is hoping to leverage the familiarity that Fevicol brand has with consumers and increase its influence on ...
April 22, 2018, Sunday
According to a report, India's licensing market will grow at 7.4 per cent, which is higher than the growth in USA, Canada, UK ...
April 19, 2018, Thursday
In its latest TV campaign, Aristocrat targets a wider audience following a brand revamp and a new celebrity endorser
April 15, 2018, Sunday
In a conversation with BS, Samat along with Nirvik Singh, chairman & CEO of Grey Group in the AMEA region, lists the priorities ...
April 12, 2018, Thursday
With a new campaign, an expanded fleet and new destinations, the airline looks to challenge rivals SpiceJet, Go Air over cheap ...
April 10, 2018, Tuesday
Neuromarketing - the analysis and optimisation of marketing strategies using methods from neuroscience - is a relatively new ...
April 08, 2018, Sunday
The three-day annual extravaganza for advertising and marketing ended on Saturday
April 05, 2018, Thursday
The purchase of Ostro Energy strengthens his beliefs in the universal benefits of renewable energy
March 29, 2018, Thursday
Mobile marketing too is gaining momentum due to large user base as well as ease of access
March 25, 2018, Sunday
We are a US-based firm and our major clients are in the US
March 22, 2018, Thursday
The TVCs promote eCash loyalty and also the airfare-drop protection feature, which shields buyers from fluctuations in prices of ...
March 19, 2018, Monday
So consumers are forcing brands like Pepsi or Dove to withdraw and apologise for communication that is deemed inappropriate or ...
March 15, 2018, Thursday
The ad is part of the brand's initiative encouraging corporates to make the workplace pregnancy-friendly
March 08, 2018, Thursday
Brands continue to be tactical, not strategic; fall prey to stereotypes in their efforts to align with the cause of women around ...
February 13, 2018, Tuesday
India joins the top 10 club of ad markets in the world, its advertising industry is expected to see a 300 basis point jump in ...
