March 22, 2019, Friday
The largest advertiser stumbled onto a social media minefield over its recent campaigns.
March 18, 2019, Monday
As exhibitors woo brands with more flexible terms of engagement and better technology, in-cinema advertising gathers pace
March 10, 2019, Sunday
Given the gold rush, Fabindia is keen to leverage the brand's long association with the market (it turns 60 next year) and ride ...
March 05, 2019, Tuesday
Technology helps recast one of the oldest modes of promotion, while a string of big events promises to deliver a big year for ...
March 04, 2019, Monday
Zee5 comes from the Zee stable which has a rich heritage in content creation with a focus on entertaining audiences with ...
March 04, 2019, Monday
The average store size in metros and smaller centres is 600 and 300 square feet respectively
February 24, 2019, Sunday
The strength of the IPL has grown every year, in terms of viewership and reach of the tournament and consequently, the brand ...
February 18, 2019, Monday
Among the protector product segments, hand sanitiser, sun protection and sanitary products have grown at 59.2 per cent, 37.4 per ...
February 14, 2019, Thursday
Tata Tea, Brooke Bond launch new campaigns around popular causes, but are brands mixing up the message?
February 12, 2019, Tuesday
It has worked for him. Singh has 18 brands currently and his team informs that eight more are expected
February 10, 2019, Sunday
With this Coke joins a select list of labels such as Zandu, Fevicol, Murphy, Twitter and WhatsApp among others that have made the ...
February 03, 2019, Sunday
This campaign is special because the project repositioned and re-imagined an old and well-established brand, says Ashish Mishra
January 31, 2019, Thursday
Popular culture and social media are being used to present the PM as the best man for the job
January 24, 2019, Thursday
The search for simplicity is growing as people battle fatigue. Companies need to respond quickly, say experts
January 17, 2019, Thursday
A year on, Vodafone, now part of the merged entity Vodafone Idea Limited (VIL), has taken the thought of a data-strong network to ...
January 13, 2019, Sunday
Advertisers speak in many voices across many platforms to get the message across, as consumers seamlessly flit between offline ...
January 03, 2019, Thursday
From food and lifestyle to home decor, celebrity couples are mapping a bigger footprint on the endorsement track
January 01, 2019, Tuesday
Bollywood continued to dominate the endorsement business in 2018
December 30, 2018, Sunday
With its Radflix campaign this year, Netflix showed how even trolling on social media can be used to a brand's advantage
December 25, 2018, Tuesday
The advertising industry has operated on the belief that leaders create themselves
March 19, 2019, Tuesday
Online deception threatens to jeopardise the digital transformation journey of brands, says a new report on ad frauds in India
March 11, 2019, Monday
The challenge is that Citroën is entering India's 3.3 million-odd passenger vehicle market at a time when it is at the cusp of ...
March 06, 2019, Wednesday
An acquisition made over a decade ago blends Japanese branding with Indian know-how as it stitches up a premium narrative for the ...
March 04, 2019, Monday
These were some of the ways that brands sought to spread the message at what has been widely labelled as the world's largest ...
March 04, 2019, Monday
The millennial hunt for curated experiences is powering the rise of subscription box brands
February 24, 2019, Sunday
Brands with purpose is Unilever's marketing ideology and inclusiveness is at the core of Brooke Bond Red Label's brand purpose, ...
February 20, 2019, Wednesday
The two cinema exhibitors battle it out with differentiated experiences and an array of extensions
February 17, 2019, Sunday
Mindful of the fact that every brand is talking about women's empowerment, the first brief that we gave ourselves was that we ...
February 13, 2019, Wednesday
The brand is now looking for a big splash, has signed in P V Sindhu for Rs 50 crore and Kidambi Srikanth before that for Rs 35 ...
February 11, 2019, Monday
The ads this year show mothers whose children are training to be doctors and engineers using the Horlicks bottle as a mark of ...
February 05, 2019, Tuesday
The platform has taken up an industry-wide exercise to familiarise brands with their consumers
February 03, 2019, Sunday
As the photo sharing platform gets ready to open for business in the country, small businesses and regional labels are hoping to ...
January 30, 2019, Wednesday
To take the campaign in the second phase, celebrities such as M S Dhoni, Ajay Devgn, Mithali Raj and Siddharth Malhotra shared ...
January 22, 2019, Tuesday
The Mumbai-based brand is expanding in the north as growth beckons
January 16, 2019, Wednesday
HDFC Bank, Parle-G, McDonald's, Coca-Cola and a slew of advertisers have opened their festive accounts in the south
January 06, 2019, Sunday
This really helped humanise the brand, make technology appear less complicated, break a habit and all this together led to more ...
January 02, 2019, Wednesday
The link between environmental and public health concerns is strong, and the campaign also sought to appeal to this more ...
December 30, 2018, Sunday
Traditional modes of communicating with consumers have collapsed
December 26, 2018, Wednesday
Are we doing enough to keep women going? Are workplaces safe?
December 20, 2018, Thursday
Streaming services have emerged as the big advertisers of 2018 audio and video apps fight for audiences aggressively
