September 20, 2018, Thursday
Nearly six years since his debut, Dhawan currently endorses around eight brands. What is driving his popularity as an endorser?
September 17, 2018, Monday
Kellogg's is the leader in breakfast cereals in India with a market share of around 56%
September 16, 2018, Sunday
The film, crafted by Creativeland Asia, drives home the point that life's milestones must be celebrated without any hesitation
September 13, 2018, Thursday
As a young population spends more time online, it shifts focus from buying necessities to improving quality of life. Going ...
September 11, 2018, Tuesday
This is not the first time GCMMF that owns brand Amul has chosen an unconventional method to protect its brand
September 07, 2018, Friday
Nike's new campaign to celebrate 30 years of its iconic tagline, "Just Do It"
September 03, 2018, Monday
With 10 brands on board so far and close to 70 per cent of the inventory sold, the network puts its weight behind the upcoming ...
September 02, 2018, Sunday
A new group of endorsers is taking centre-stage, as political parties step up their engagement with digital media to campaign for ...
August 26, 2018, Sunday
The beverages major looks to counter growing competition from local brands with a refreshed RimZim
August 23, 2018, Thursday
The traditional narrative has changed. No longer are women looking for validation from family, peers or significant others
August 20, 2018, Monday
With humour and realism in its advertising and an increased digital presence, the legacy brand retools itself for a new ...
August 13, 2018, Monday
The number of independent and smaller ad tech companies has fallen 21 per cent since 2013 to 185 in the second quarter of 2018
August 09, 2018, Thursday
The pharma major walks around the prescribed lines to build a corporate identity beyond the medicines in its Indian portfolio
August 05, 2018, Sunday
We like an equal seat from where we can influence business decisions, Ahmed Aftab Naqvi tells Shubhomoy Sikdar
July 29, 2018, Sunday
Bajaj Nomarks Ayurveda delivers a simple message - that a herbal product can remove skin stress marks as efficiently as any ...
July 25, 2018, Wednesday
One of the country's oldest business groups looks to revive its flagship brand, trains its sights on millennial buyers and ...
July 23, 2018, Monday
In its first campaign for India, digital payment service provider PayPal highlights the safety and security features its platform ...
July 11, 2018, Wednesday
Since the release of Sanju, old brands such as Hero, Renault and Asian Paints among others have resurrected their campaigns with ...
July 02, 2018, Monday
How a homegrown faucet maker is playing the game of perceptions to challenge the dominion of global players in the category
June 12, 2018, Tuesday
By putting their foot down on toxic content, advertisers are signalling where their priorities lie and their commitment to tackle ...
September 19, 2018, Wednesday
The campaign highlights the sector's contribution to economy and employment
September 17, 2018, Monday
The flurry of investment activity is reminiscent of the build-up in the sector in 2015 before it went bust. But this time, there ...
September 13, 2018, Thursday
An unchanged positioning strategy and a regional-first approach have helped the brand edge close to rival Lux
September 12, 2018, Wednesday
Janhvi Kapoor will appear in digital, television and print advertising campaigns and play an active role in creating social ...
September 10, 2018, Monday
This combined with a stronger push for vernacular products, the tech giants hope to lean in closer to local consumers
September 04, 2018, Tuesday
Amazon is gaining in advertising when the public perception of Google and Facebook has soured
September 02, 2018, Sunday
Eicher Trucks and Buses is banking on its "relationships" to put out a strong message in a totally functional product category
August 26, 2018, Sunday
The leading brand of chocolates manufactured by Mondelez India has embedded Kuchh accha ho jaaye (let's do something good) in its ...
August 23, 2018, Thursday
PV Sindhu endorses 11 brands and is the face of a few public service campaigns
August 21, 2018, Tuesday
With a refreshed logo and a busy calendar of brand launches and extensions, the 100-year-old company looks to dial back its age
August 16, 2018, Thursday
Amazon has trained Alexa to understand local dialects, pronunciations, and has begun training the system in detecting nouns in ...
August 12, 2018, Sunday
Comedy stars are harbingers of the age of influencers and a sign of the rising power of the digital medium
August 07, 2018, Tuesday
While Hyundai is talking about its product through the consumer, online food delivery service provider Swiggy have made ...
July 31, 2018, Tuesday
The home-grown biscuit brand looks to get inside the customer's mind as it steps outside the boundaries of its mass-market ...
July 26, 2018, Thursday
This is the first time that HUL and Amazon have teamed up and a new line of male grooming products will be available exclusively ...
July 25, 2018, Wednesday
As Kalyan Jewellers looks to quell an angry crowd, brands struggle to get the tone right in a fractious environment
July 15, 2018, Sunday
In its maiden campaign for India, Ikea projects itself as a fun brand that can satisfy consumers looking for products across the ...
July 09, 2018, Monday
The group is working with designers and fashion schools to create a more youthful look for ready-to-wear khadi
June 20, 2018, Wednesday
IPSOS survey showed that Coca Cola, Adidas, Hyundai, McDonald, Vivo, and Budweiser were the brands with the highest recall among ...
June 12, 2018, Tuesday
E-commerce is now important for the chocolate major as India is identified as a key market to achieve its $1 billion global ...
