February 14, 2019, Thursday
Tata Tea, Brooke Bond launch new campaigns around popular causes, but are brands mixing up the message?
February 12, 2019, Tuesday
It has worked for him. Singh has 18 brands currently and his team informs that eight more are expected
February 10, 2019, Sunday
With this Coke joins a select list of labels such as Zandu, Fevicol, Murphy, Twitter and WhatsApp among others that have made the ...
February 03, 2019, Sunday
This campaign is special because the project repositioned and re-imagined an old and well-established brand, says Ashish Mishra
January 31, 2019, Thursday
Popular culture and social media are being used to present the PM as the best man for the job
January 24, 2019, Thursday
The search for simplicity is growing as people battle fatigue. Companies need to respond quickly, say experts
January 17, 2019, Thursday
A year on, Vodafone, now part of the merged entity Vodafone Idea Limited (VIL), has taken the thought of a data-strong network to ...
January 13, 2019, Sunday
Advertisers speak in many voices across many platforms to get the message across, as consumers seamlessly flit between offline ...
January 03, 2019, Thursday
From food and lifestyle to home decor, celebrity couples are mapping a bigger footprint on the endorsement track
January 01, 2019, Tuesday
Bollywood continued to dominate the endorsement business in 2018
December 30, 2018, Sunday
With its Radflix campaign this year, Netflix showed how even trolling on social media can be used to a brand's advantage
December 25, 2018, Tuesday
The advertising industry has operated on the belief that leaders create themselves
December 19, 2018, Wednesday
What Netflix did in the case of Radhika Apte was a response to social media trend and not a planned campaign
December 17, 2018, Monday
For Croma, the objective has been to use online channels to lure the customer offline where there is a greater chance of ...
December 12, 2018, Wednesday
Advertisers are waking up to the potential of in-cinema advertising as the clutter on other media grows. Digitisation and ...
December 09, 2018, Sunday
Nanhi Kali hit the right chord and achieved twin objective of creating awareness about how educated women add value to society ...
December 05, 2018, Wednesday
The 'Nayi Soch' campaign for Star Plus in 2016 challenged the stereotypical thinking related to women and sought to tell how ...
November 29, 2018, Thursday
Trailer marketing on YouTube has helped keep costs low, expand the Rs 1-billion club in Bollywood in 2018
November 22, 2018, Thursday
Even as the health care major begins life under a new owner, it has embarked on a brand-building exercise
November 18, 2018, Sunday
When most people thought of working for one NGO, for one cause, he chose to work for many causes
February 13, 2019, Wednesday
The brand is now looking for a big splash, has signed in P V Sindhu for Rs 50 crore and Kidambi Srikanth before that for Rs 35 ...
February 11, 2019, Monday
The ads this year show mothers whose children are training to be doctors and engineers using the Horlicks bottle as a mark of ...
February 05, 2019, Tuesday
The platform has taken up an industry-wide exercise to familiarise brands with their consumers
February 03, 2019, Sunday
As the photo sharing platform gets ready to open for business in the country, small businesses and regional labels are hoping to ...
January 30, 2019, Wednesday
To take the campaign in the second phase, celebrities such as M S Dhoni, Ajay Devgn, Mithali Raj and Siddharth Malhotra shared ...
January 22, 2019, Tuesday
The Mumbai-based brand is expanding in the north as growth beckons
January 16, 2019, Wednesday
HDFC Bank, Parle-G, McDonald's, Coca-Cola and a slew of advertisers have opened their festive accounts in the south
January 06, 2019, Sunday
This really helped humanise the brand, make technology appear less complicated, break a habit and all this together led to more ...
January 02, 2019, Wednesday
The link between environmental and public health concerns is strong, and the campaign also sought to appeal to this more ...
December 30, 2018, Sunday
Traditional modes of communicating with consumers have collapsed
December 26, 2018, Wednesday
Are we doing enough to keep women going? Are workplaces safe?
December 20, 2018, Thursday
Streaming services have emerged as the big advertisers of 2018 audio and video apps fight for audiences aggressively
December 18, 2018, Tuesday
Luxury cars, exquisite fragrances, the trend is feeding into various product categories and over the past few years, the trend ...
December 13, 2018, Thursday
Content creation is big in the digital world, but advertisers have a small pool to select from and fare which is not exclusive to ...
December 11, 2018, Tuesday
The growing regional pie is forcing brands into bigger investments for local markets, and therefore, faces that click in those ...
December 09, 2018, Sunday
A clutch of personal care brands, Lifebuoy, Nyle, Boroplus are old DD loyalists, but the public service broadcaster wants to up ...
December 04, 2018, Tuesday
Harish Bijoor-founder, Harish Bijoor Consults, a brand consulting firm points out that fundamentally, positioning mistakes are ...
November 28, 2018, Wednesday
While Flipkart has its own fashion marketplace and an exclusive band of private labels and brand partnerships, Myntra and Jabong ...
November 21, 2018, Wednesday
Swiggy, Amazon Prime, Byju's, and Kent are among the sponsors for the ongoing series but ad rates are no match for previous ...
November 14, 2018, Wednesday
The ongoing print and digital campaign educates consumers on the Hallmark logo and how to go about testing the purity of their ...
