Advertising News
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June 04, 2021, Friday
Explained: How the influencer industry changes with new ad norms
Expected to declare paid-for posts upfront, there is concern that brands might rethink strategy
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February 06, 2021, Saturday
Soap war: pH becomes a better-known term, thanks to Sebamed's ad campaign
A little-known German personal care company is taking on the might of the multinationals with a premium product
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January 21, 2021, Thursday
A glorious and lucrative future awaits for India's new star Rishabh Pant
Now the world's highest-ranked wicketkeeper-batsman, Pant has shown he's one to deliver
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December 04, 2020, Friday
Ad council report has a message for celebrities, education sector
At a macro level, the study, Trust in Advertising, found that 80% people tended to believe advertising messages across media ...
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October 30, 2020, Friday
Covid-19 impact: Edtech, gaming companies ad volumes up sharply in pandemic
The ad volumes for edtech grew by 300% and for gaming by 200% between March-October 2020 over the same period last year
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August 16, 2020, Sunday
Captain Cool retires, but Brand Dhoni still a force to reckon with
His knack of reinventing himself will hold him in good stead, image consultants say
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July 30, 2020, Thursday
Amul widens the brand pitch amid lockdown as it looks to reinvent itself
With a slew of new product launches and brand extensions through the lockdown, the dairy major looks to reinvent the brand
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July 21, 2020, Tuesday
Brands launching new products with immunity, health and hygiene in focus
Old brands and new are reshaping the health, hygiene and personal care category, catering to a new basket of needs
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July 15, 2020, Wednesday
After TikTok ban, brands reconsider the role and power of influencers
With the pandemic and the ban on TikTok narrowing down opportunities for customer engagement, brands reconsider the role and ...
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June 24, 2020, Wednesday
War of words: ITC, Nestle redraw the battle lines after HC ruling
The Madras High Court rejects a petition by ITC and lets Maggi use the word magical in its branding. Will the ruling lead to a ...
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June 18, 2020, Thursday
HUL, RB, ITC up the ante in home hygiene with new campaigns, products
Brands look to leverage the sharply rising consumer interest in external cleanliness, launch new campaigns and products
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June 10, 2020, Wednesday
From PepsiCo to Britannia, brands step up to the digital storefront
Pepsi, Coke, Britannia, Kwality Walls and a host of other brands line up for e-stores on delivery apps, rethink visual ...
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June 05, 2020, Friday
With customer behaviour changing, Eno & Sensodyne lace up for digital race
With the creative ecosystem being overhauled in a lockdown, GSK Consumer refurbishes the digital branding toolkit
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May 28, 2020, Thursday
Script goes wrong: Caught in a social media storm, Kent looks for cover
Despite an apology and withdrawal of an ad that was seen as insensitive and prejudiced, outrage and threats of boycott persist
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May 26, 2020, Tuesday
Indian consumers top anxiety list, show maximum wariness about health, job
The state of the Indian consumer has been the subject of attention of a number of agencies in recent weeks
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May 21, 2020, Thursday
Brands playing with catch phrases to turn most popular trends into ads
From immunity-boosting capabilities to talking up local credentials, rapidly evolving taglines reflect changing advertising ...
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May 12, 2020, Tuesday
Social media giants step up the hunt for fake ads to stem misinformation
Google, Facebook, Twitter get tough with imposters as they look to keep brands and users loyal to their platforms
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April 17, 2020, Friday
Hurt by consumption slowdown earlier, small brands bounce back in lockdown
Over 150 new players seen in hygiene category alone; food business also sees similar rush
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April 14, 2020, Tuesday
Advertisers blur the line between real life stories and scripted narratives
Experts say brands must tread carefully and the messaging must be sensitive to the emerging situation
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April 07, 2020, Tuesday
Just 'don't' do it: Brands advertising the art of doing nothing
As the global becomes local under the wide spread of Covid-19, brands across the world beat their drum to a single note: stay in, ...
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March 26, 2021, Friday
ASCI aims to break gender stereotypes in advertising, change mindsets
The Advertising Standards Council of India (ASCI) is hoping to find an answer and help advertisers embrace positive depiction ...
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January 21, 2021, Thursday
Cricket hits an advertising six after India's historic win in Australia
Ad rates for upcoming India-England series up 10-15%
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January 11, 2021, Monday
War brews between Hindustan Unilever, Sebamed over soap ad campaigns
Sebamed alleges HUL soaps have high pH factor; latter responds with own ads
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November 12, 2020, Thursday
Consistent on and off the pitch, Mumbai Indians is the brand to bet on
An easy-going atmosphere has allowed Mumbai Indians to flourish on the field, which, in turn, has contributed greatly to its ...
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October 14, 2020, Wednesday
Tanishq's oneness ad bares divide after firm succumbs to pressure
There are lessons in the controversy; brand should have held its ground: Analysts
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July 31, 2020, Friday
Maruti, Honda, BMW hone the phygital experience for customer affinity
From promoting amateur talent to contact-less sales experiences, auto brands go all out to create customer affinity with a band ...
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July 28, 2020, Tuesday
With new law in place, will brands and stars rethink the endorsement game?
Will brands and stars rethink the endorsement game as the new law seeks greater accountability from all stakeholders?
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July 16, 2020, Thursday
Telcos align with streaming platforms to deepen consumer relationships
Airtel, Vodafone Idea, Jio stitch up alliances with streaming platforms in a bid to deepen brand associations and loyalty, in a ...
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July 08, 2020, Wednesday
HUL, Emami and the aggressive play in Rs 5,000-cr fairness creams category
The battle over a name is more than an ego clash, it reveals the aggressive play in the Rs 5,000-crore fairness creams category ...
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June 22, 2020, Monday
J&J sets aside fairness business to stand with #BlackLivesMatter movement
Now with J&J taking its brand out of the game, other brands have a larger slice of the pie to carve out, but is there a risk in ...
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June 15, 2020, Monday
Can Vivo beat lockdown blues as campaigns against Chinese brands intensify?
As campaigns against Chinese brands intensify and the virus keeps people indoors, Vivo plays it slow with a digital-first launch ...
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June 09, 2020, Tuesday
Amul raises a virtual storm amid rising sentiment against Chinese products
The homegrown dairy brand finds huge support online, as it plays into the rising sentiment against Chinese products. But has it ...
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June 02, 2020, Tuesday
Viewership trends reveal the power of free platforms, regional content
For many who believe that TV is dead, this tells you a different story
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May 27, 2020, Wednesday
How Covid-19 will change playbook for brands with shift in consumer habits
With a fundamentally transformed consumer, brands need to go hyper-local and reimagine the purchase funnel among other changes: ...
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May 25, 2020, Monday
Compassion, health, safety: Brands play down festive pitch on Ramzan
Compassion, health and safety dominate advertising narratives as the celebratory moment loses its sparkle in the lockdown
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May 14, 2020, Thursday
Changes in consumer behaviour to drive brands to rethink positioning norms
The pandemic is changing consumer behaviour say experts, forcing marketers to rethink the differentiators between mass and ...
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May 11, 2020, Monday
Small brands using familiarity to redefine engagement with customers
A clutch of home grown food and beverage brands are using their familiarity with local communities to redefine the terms of ...
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April 14, 2020, Tuesday
Amul brings nostalgia back in ads to stay relevant amid Covid-19 lockdown
Leaning in on nostalgia and its long-standing relationship with customers, the legacy brand strives to be seen and heard amidst a ...
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April 09, 2020, Thursday
As brands step in for relief measures, experts say stay away from publicity
From providing meals and masks to funding medical equipment, it is time to let the work speak for the brand, say experts
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April 01, 2020, Wednesday
Byju's, Toppr close social distance as demand for online education spikes
Edtech brands offer discounts, add fresh content and engage more frequently with users
