There are no plans to charge subscription for IPL: Viacom18's Anil Jayaraj

'For us, FIFA was quite a landmark. It did well on revenue and viewership'

After airing the FIFA World Cup for free, JioCinema has opted to do the same for the Indian Premier League (IPL). JioCinema is a part of the Rs 4,145-crore (FY22) Viacom18 Media which in turn is a joint venture between Reliance Industries and Paramount Global. In 2021, Bodhi Tree Systems — a platform co-owned by James Murdoch and former Star chief executive officer Uday Shankar — announced it would pick up a chunk of Viacom18 for $1.78 billion. Earlier this year, it pared its commitment to $528 million. Viacom18 will be paying close to Rs 24,000 crore for the digital