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Amazon Fresh ups presence in tier-II, -III mkts; expands to over 170 cities

To ensure freshness and quality, Amazon Fresh sellers source fruits and vegetables from over 11,000 farmers

Srikant Sree Ram, director of Amazon Fresh India
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Srikant Sree Ram, director of Amazon Fresh India

Peerzada Abrar Bengaluru

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Amazon India has expanded its full-basket grocery service Amazon Fresh to over 170 towns and cities across the country. The expansion coincides with Amazon Fresh’s 50 per cent year-on-year (Y-o-Y) growth in the second half of 2024 against the second half of 2023. 
 
Amazon Fresh offers a comprehensive range of wet and dry groceries, including fruits, vegetables, dairy including milk and bread, frozen products, beauty items, baby care essentials, personal care products, and pet supplies.
 
Srikant Sree Ram, director of Amazon Fresh India, said in an interview: “Customers appreciate our service and want Amazon Fresh to expand to their cities.