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Amazon Pay rolls out biometric authentication for UPI payments in India

Amazon Pay now lets Android users approve eligible UPI transactions with fingerprint or facial recognition, reducing PIN friction for payments up to ₹5,000, the company said

Amazon Pay, Amazon
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The launch reflects a push to make UPI payments more secure and frictionless, aligning the payment experience more closely with how consumers use their smartphones. (Photo: Shutterstock)

Peerzada Abrar Bengaluru

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Amazon Pay on Wednesday introduced biometric authentication for Unified Payments Interface (UPI) transactions in India, which will allow customers to approve payments using a fingerprint or facial scan, eliminating the need to enter a PIN.
 
The new biometric authentication capability eliminates the need for UPI PIN entry for transactions up to ₹5,000. Early adoption indicators show strong customer preference for the experience, with over 90 per cent of customers choosing biometrics for eligible peer-to-peer UPI transactions.
 
The payment service provider said this innovation significantly reduces friction making payments faster, more intuitive, and secure as biometric authentication is bound to the customer’s device and not shareable.
 
“Our goal has always been to make digital payments convenient and secure. With UPI Biometric Authentication, we're removing one more layer of friction from everyday payments and making them 2X faster,” said Girish Krishnan, director of payments, Amazon India.