Classic Legends to invest Rs 1,000 cr in 3 years to increase production

Mahindra group Chairman Anand Mahindra said the bikes belonged to the 'classic retro' segment, which had a growing customer base

Classic Legends, the makers of Jawa, Yezdi and BSA brand of retro motorcycles, will invest Rs 1,000 crore in three years to boost production, and launch an electric bike conceptualised from a new British product development centre.

The investment will be used for marketing, distribution setup for international markets, and new product development, said top company officials.

The Mahindra group holds 60 per cent in Classic Legends, and the rest is held by realtor Boman Irani and Phi Capital Founder and Managing Partner Anupam Thareja.

In an interaction on Wednesday, Mahindra & Mahindra (M&M) Chairman Anand Mahindra said the bikes