Business Standard

Signal strength: Reliance Jio wages price war in fixed-line broadband

The growth of the home broadband market in India has been constrained by the fact that only 10 per cent of the households are connected by fibre

reliance jio
Premium

The growth of the home broadband market has been constrained by the fact that only 10 per cent of the households in the country are connected by fibre.

Surajeet Das Gupta

Listen to This Article

Reliance Jio has taken a disruptive call in the fixed broadband space by offering an entry-level unlimited 10 mbps home broadband service for just Rs 198 a month, slashing their earlier entry price of Rs 399 (for 30 mbps). Analysts say that the offer will lead to a price war with rival Bharti Airtel whose minimum pack currently is Rs 499. Bharti is expected to respond to Jio’s gambit soon.

Clearly, Jio plans to use the low-priced entry offer as a “back up plan” to expand the country’s home broadband market, which is limited to only 27.5 million homes at

Don't miss the most important news and views of the day. Get them on our Telegram channel

First Published: Mar 28 2023 | 11:14 PM IST

Explore News

To read the full story, subscribe to BS Premium now, at just Rs 249/ month.

Key stories on business-standard.com are available only to BS Premium subscribers.

Register to read more on Business-Standard.com